A Chinese AI content creator has challenged cybersecurity firm 360 Security Technology over its use of an image of a woman wearing an ancient costume, which he claims he created via an AI model to showcase a “partially redrawn feature” on the company’s search engine.

The argument between creator DynamicWang and 360 Security escalated as the two parties failed to settle, with the company’s vice president Liang Zhihui saying it is willing to resort to legal action.

Why it matters: As the emerging technology of artificial intelligence is increasingly being used to create content, authorship attribution lacks a clearly defined legal framework.

Details: Even before DynamicWang publicly asked 360 Security to apologize over the alleged copyright infringement on June 8, the firm was in the midst of a public opinion storm, this time over its perceived disrespect toward women. When founder Zhou Hongyi introduced the repainting function at the company’s AI product launch on June 6, he used “sexy” as a prompt to ask the AI-powered search engine to redraw a woman’s breasts of the female in the controversial picture, which DynamicWang since claimed was based on his AI-generated work.

• The creator said 360 Security should acknowledge the infringement and compensate him with a symbolic RMB 1 ($0.14). He said the firm “stole” the image generated by his self-trained AWPortrait model.
• According to Liang, the author made a request to the company that he wants 360 Security paid him ten times the model price, together with the cost of compensation. 
• Local media outlet NBD quoted DynamicWang as interpreting the price to use his model as RMB 4,499 is for small- and medium-sized AI startups. This was not the price set for public-listed 360 Security, the creator said. 
• Each side has its own version of the story. While the creator mentioned compensation and apology were “prerequisites,” and buying the model was optional, Liang said purchasing the author’s AWPortrait model for ten times the price was “beyond our knowledge,” according to a WeChat screenshot of his conversation with DynamicWang. The current argument between the two sides is whether DynamicWang owns the copyright to the images generated by the model he trained. 
• In his latest Weibo post late Wednesday, the creator introduced himself as a photographer whose images are posted on Unsplash, Getty Images’ free gallery site, and that the training data he used to feed AWPortait model included his photography and Unsplash images, which he says means there are “no copyright issues” on his side.

Context: In January, the Beijing Internet Court granted copyright protection for an artificial intelligence-generated image, ruling that the image involved had an element of “originality” due to the plaintiff inputting multiple prompts and adjusting the parameters before generating a picture of a young woman through the text-to-image AI model Stable Diffusion. The ruling was seen as the first such AI-generated image copyright infringement case in China.